Event City is owned and operated by the Peel Group, an infrastructure investment company, and involved the conversion of an existing building into a new event space with the required infrastructure to stage concerts, conferences, exhibitions and events. We developed the business model which underpinned the development of Event City to secure the required investment to enable the project to proceed.
We consulted with renowned global industry specialists to review the market, assess demand and the supply of major exhibitions, review potential operational models and developed a bespoke business plan.
Update:
Event City is now fully operational and has recently made an additional £3m investment in new technology and flexible facilities in its event halls due to the success of its first two years.